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Change of guard: Four Roses Bourbon
6+ day, 11+ hour ago (368+ words) Gallo has completed the acquisition of Four Roses Bourbon, marking the brand's return to US family ownership for the first time in 83 years. Inspired by "a marriage proposal and a corsage of four roses' by founder Paul Jones Jr, Four…...
Ole Smoky names Michael Novy CEO
8+ mon, 4+ week ago (145+ words) Tennessee-based Ole Smoky Distillery has appointed the former boss of 818 Tequila and Sprinter, Michael Novy, as its new CEO....
Penelope debuts golf-inspired Bourbon series
1+ week, 4+ day ago (560+ words) Luxco-owned Penelope Bourbon has unveiled the first three expressions in its new 18-bottle series called Architects of Golf. The new collection is a nod to the brand's foundation in 2018, when Penelope Bourbon was idealised by two friends, Michael Paladini and…...
Breakthru enters KY and Indiana with RNDC deal
2+ week, 4+ day ago (388+ words) Republic National Distributing Company (RNDC) is set to exit Kentucky and Indiana after agreeing a deal with Breakthru Beverage Group. Breakthru Beverage has signed a letter of intent (LOI) to buy RNDC's stakes in its joint venture businesses with National…...
Elijah Craig's 2026 PGA Championship Bourbon launches
2+ week, 5+ day ago (384+ words) Heaven Hill-owned Elijah Craig has unveiled its commemorative Bourbon for the upcoming 2026 PGA Championship golf tournament. Elijah Craig is the official Bourbon of the Professional Golf Association (PGA) of America and the 2026 PGA Championship, which will take place between 14-17 May…...
Could rye whiskey become official spirit of the US?
2+ week, 6+ day ago (28+ words) Whistle Pig is on a mission to put rye back at the centre of American whiskey culture with a campaign to make it the official spirit of the US....
Is third-party distilling in crisis?
3+ week, 6+ day ago (1157+ words) In a turbulent spirits market that is being buffeted from all sides, third-party distillers are banking on innovation to guarantee their long-term success. Tariffs. Rising production costs. Inventory backlogs. Inflation. Falling disposable incomes. Geopolitical tensions. Consumer moderation trends. It's a…...
Discus lands $900k to expand export opportunities
1+ mon, 1+ day ago (379+ words) The US Department of Agriculture's (USDA) American First Trade Promotion Program (AFTPP) has awarded the Distilled Spirits Council of the US (Discus) US$900, 000 to promote American spirits in international markets in 2026 and 2027. The funding is in addition to the money…...
Proof 8 partners with Raer's Jackton Distillery
1+ mon, 1+ day ago (404+ words) The distillery has made the move amid growing industry concerns about cask investment fraud. Proof 8s platform offers digital deeds, which provide an immutable record for every cask via a QR code, capturing its entire history and proving provenance, ownership and…...
Yellowstone Bourbon donates $25, 000 to national parks
1+ mon, 2+ day ago (411+ words) Since the partnership began in 2018, the brand has contributed more than US$1 million to the National Parks Conservation Association's (NPCA) efforts to strengthen and protect the nation's national parks. Yellowstone's master distiller, Stephen Beam, said: "I grew up visiting national…...